Tesla Roadtrip to Arizona

Client
Arizona Office of Tourism

Task
Increase awareness of Arizona as a road trip destination focusing for Mexican travelers.

Market
Mexico

Formula
Joint partnerships with Arizona Office of Tourism, Eddy Warman, Tesla and Grupo Editorial Expansion to showcase what Arizona has to offer for the Mexican market.

Collateral
Printed editorial in Life & Style magazine, social media amplification through Life & Style, AOT and Tesla social handles. Online editorial QuiƩn magazine and Radio coverage Eddy Warman radio show.

Result
More than $250,000 USD generated in media and social handles.

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