Vancouver though the eyes of a chef

Client
Tourism Vancouver

Task
Increase awareness of Vancouver as a destination to be visited whole year long, using gastronomy as main axis to discover all activities can be done around the city.

Market
Mexico

Formula
Strategic alliance with four top Mexican chefs that share their experiences in Vancouver during a whole week.

Collateral
Creation of a series that consists in 10 episodes for social media outlets and online media.

Result
More than $100,000 USD generated in online media and social media outlets. Awareness increase of Vista Vancouver social media accounts

Video source missing

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