Increase awareness of Vancouver as a destination to be visited whole year long, using gastronomy as main axis to discover all activities can be done around the city.
Strategic alliance with four top Mexican chefs that share their experiences in Vancouver during a whole week.
Creation of a series that consists in 10 episodes for social media outlets and online media.
More than $100,000 USD generated in online media and social media outlets. Awareness increase of Vista Vancouver social media accounts